Founding Partner
Become the Name Your Market Sees First.
A year-round position in front of adults 40 and over, and the adult children making decisions for aging parents. One founding partner owns each category. Claim yours before launch and lock today's rate and your category, ahead of both the audience and the price rising at launch.
The Founding Offer
One founding partner per category, claimed first-come. Secure your seat through the link in about a minute, and your category and founding rate are locked before launch.
What Founding Partners Get
- Everything in the Influence tier
- Premier exhibit table at the Second Half Expo
- Cooperative book chapter in Never Retire
- Rise & Thrive Radio Hour interview
- Oklahoma Senior Journal full-page story
- TruLata social media amplification
- Custom AI assistant for your brand
- Dedicated account manager + advisory board access
Why Founding Matters
One Per Category
Only one Founding Partner per field. You own your category in the community, with no direct competitor beside you.
The Rate Locks
Your founding rate is locked in. As the platform and audience grow, your price does not.
First Come, First Built
Founding Partners shape the platform with us and are featured first. The earliest seats get the most runway.
Claim Your Founding Seat
20 of 24 seats remain. Claim yours before someone else in your category does.