For Businesses That Serve the Second Half
Reach the Audience That Is Ready to Act
30,000+ engaged adults in the second half of life, inside a trusted, relationship-driven community that already knows the Second Half name.
Why Partner With Us
Visibility, Positioning, and a Warm Community
A Warm, Relationship-Driven Audience
Our members already trust the Second Half name. You are introduced as a recommended professional, not an interruption.
Verified Professional Status
Every partner is vetted. That verified badge is a trust signal members actively look for.
The Expo Goes 365 Days a Year
The Expo brought the community together one day a year. Now your presence is in front of them every day.
Content That Positions You as the Expert
Publish plain-language articles and host webinars that establish your authority with the people you want to reach.
Start Here
Get Listed Free, Then Grow
Every business can list for free. Upgrade when you want the verified badge, more visibility, and the partnership features below.
- Listed in the Find an Expert directory
- Basic business profile (name, category, location, bio)
- Found by members browsing your category
- Everything in Free, plus:
- ✓ Verified badge on your profile
- Enhanced profile: logo, photos, services, website link
- Ranked above free listings in search
- Lead inquiry notifications
Partnership Tiers
Choose the Right Level of Visibility
Every self-serve tier starts with a 30-day free demo. No credit card required.
- Everything in Premium, plus:
- Expert article submissions (2 per month)
- Monthly email newsletter feature
- Community group access
- Everything in Connect, plus:
- Priority placement in Find an Expert
- Article spotlight feature (1 per year)
- Quarterly live event access
- 10 copies of Never Retire
- Advanced analytics dashboard
- Everything in Authority, plus:
- Spotlight Session (30–45 min webinar)
- Registrant list delivered post-event
- Featured in Oklahoma Senior Journal
- Custom AI assistant for your brand
- Weekly performance reporting
- Everything in Influence, plus:
- Premier exhibit table at the Second Half Expo
- Cooperative book chapter in Never Retire
- Rise & Thrive Radio Hour interview
- Oklahoma Senior Journal full-page story
- Dedicated account manager
Become a Verified Second Half Partner
Start with a free 30-day demo, or apply for a Founding Partner seat before they are gone.