Second Half 365
The Trusted Resource for Life After 40
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For Businesses That Serve the Second Half

Reach the Audience That Is Ready to Act

30,000+ engaged adults in the second half of life, inside a trusted, relationship-driven community that already knows the Second Half name.

"This is not an advertising list. It is a community of people who trust where this name has pointed them for years, now looking for the right professionals to guide their next decisions."

30,000+
Active email subscribers
96%
Email delivery rate
16%
Average open rate
8%
Average click rate
3,200+
Monthly unique visitors
Warm
Relationship-driven audience

Why Partner With Us

Visibility, Positioning, and a Warm Community

01

A Warm, Relationship-Driven Audience

Our members already trust the Second Half name. You are introduced as a recommended professional, not an interruption.

02

Verified Professional Status

Every partner is vetted. That verified badge is a trust signal members actively look for.

03

The Expo Goes 365 Days a Year

The Expo brought the community together one day a year. Now your presence is in front of them every day.

04

Content That Positions You as the Expert

Publish plain-language articles and host webinars that establish your authority with the people you want to reach.

Partnership Tiers

Choose the Right Level of Visibility

Every self-serve tier starts with a 30-day free demo. No credit card required.

Start Here
Connect
$285/month
30-day free demo · no credit card
  • Verified business profile on Second Half 365
  • Expert article submissions (2 per month)
  • Monthly email newsletter feature
  • Community group access
  • Lead inquiry notifications
Most Popular
Authority
$700/month
30-day free demo · no credit card
  • Everything in Connect, plus:
  • Priority placement in Find an Expert
  • Article spotlight feature (1 per year)
  • Quarterly live event access
  • 10 copies of Never Retire
  • Advanced analytics dashboard
High Visibility
Influence
$1,500/month
30-day free demo · no credit card
  • Everything in Authority, plus:
  • Spotlight Session (30–45 min webinar)
  • Registrant list delivered post-event
  • Featured in Oklahoma Senior Journal
  • Custom AI assistant for your brand
  • Weekly performance reporting
Limited to 24
Founding Partner
$2,750/month
Application only · no self-serve demo
20 of 24 founding spots remaining
  • Everything in Influence, plus:
  • Premier exhibit table at the Second Half Expo
  • Cooperative book chapter in Never Retire
  • Rise & Thrive Radio Hour interview
  • Oklahoma Senior Journal full-page story
  • Dedicated account manager
Apply to Join

Compare all tiers in detail →

Become a Verified Second Half Partner

Start with a free 30-day demo, or apply for a Founding Partner seat before they are gone.

Apply to Join